How to Win at Virtual Reality Market

Which Virtual Reality will be the best platform after all? Perhaps it is too early to tell. If a game developer studio released in most of these consoles, it can hardly lose. One of the example of implementing this strategy is the CCP Games, an Icelandic video game developer and publisher.  It is going to release its games Eve Valkyrie on Oculus Rift and Project Morpheus while Eve Gunjack on Samsung Gear VR in the same day, March 28, 2016. Both games share very similar characteristics such as genre environment, background music and play style.  According to a survey done by Statista, these three VR headset have the most market shares among US consumers in 19-49 years old.

VR stat

Even just comparing to the three channels CCP Games used, the competition among these three is tough.  At the moment, Oculus Rift is the market leader of virtual reality.  However, it is only by a small advantage by its excellent marketing campaign and brand recognition. Samsung Gear VR was actually the first mover into the VR market with mobile integration. However it is losing to Oculus Rift in the moment as Samsung is more focus competing with Apple in the smart phone market.  According to the Sony Tokyo Game Show, reviewers do think Sony Project Morpheus has better graphic than the others on the market.

According to TechRadar, Microsoft HaloLens, Razer OSVR, HTC Vives and Google Cardboards are fighting for market share in the VR technology as well and no obvious leading power yet.  At last, we should never forget about Augmented Reality, a technology that is not only able to be used on gaming, but also on medicine, military, design, education and administration with significant difference with Virtual Reality.


Here are the screenshots between these two games.  Images are sourced from CCP Games’ official page in GameSkinny.


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